The Director of Writing Programs at American University, Professor Amy Eisman has a fix on what it takes for a budding writer to succeed in the e-world. The days of getting information out telegram style are dead and buried. Today, it's not merely about the actual information-- it's about the information "package."Are you providing your readers with vibrant visuals and alternate links? How about short, punchy sentences? These are just some of the things Eisman recommends the aspiring blogger incorporate into her repertoire.
What else? Use white space. Break up your writing- you don't want to overwhelm. People need no extra encouragement to move on to the next coquettish web page.
Be crisp. Be concise. Research shows that when a reader DOES decide that something catches his attention
....he'll read it to the end.
(Visual by Calvin and Hobbes.)
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